Receipe for Basic Website

LadyD — Sun, 25 Oct 2009 09:05:25 +0000

Aside from what I am doing here, I love baking. So I am going to use baking methodology to describe what you need to get started on your website.

This receipe below is for a basic website (HTML only) you need to get started.

Ingredients:

1 year domain name
1 year web hosting
1 web designer (already hired)
1 page outline of your website content or structure
Your business logo in .jpeg
and some links to websites like

Methods:
1. Register your business domain name with domain name registra like (GoDaddy.com)
2. Register to web hosting company like (HostGator.com)
3. Meet up with your web designer and show him/her your website content outline and some samples of the websites you like. Pay the desposit to your web designer. Wait for at least 2 days for your web designer to come back with some mock-ups of your website.
4. Decide which mock-up you like best. Or if you like to further develop on one of the website, tell your web designer this. Wait for your web designer to give you the revised mock-up design with how all the pages will look like.
5. Keep revising until you are happy. But do not revise too much as this will cost you on the revision fee. At most revise 3 times.
6. Once you are happy with the complete mock-ups of all the pages, tell your web designer to proceed with the development.
7. Give your web designer access to your web hosting for them to upload the pages. In the meantime, you work on the content for your website.
8. When you have finish with your content and happy with it, sent your web designer your content. DO NOT sent until you are sure of the content. Web designers hate when you revised content.
9. It will take at least a week for web designer to put together the website. Web designer will sent you the Beta release of the website. Look through it in detail and inform them if there are something you do not like. Note: Not the design, but images use etc. At this point, you cannot change the design.
10. Once you are happy with it, sign-off and your web designer will upload to your web hosting. Pay the balance to your web designer.

Cost to build a basic website:

Domain name registration /year: US$10.00
Webhosting /year : US$120.00
Logo design: US$500
Web designer: US$750 – $1500 depanding on your choice of designer

Total: US$1380 above

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Types of Website for your business

LadyD — Sun, 25 Oct 2009 08:29:59 +0000

Whether you are just starting out in your business or your business is already established, it is a common knowledge that you must have a business website. It is a defacto knowledge like when you have a business, you must register your business, have a business bank account, business address and business contact. Having a Facebook Page, Twitter account for your clients to follow you helps but there are still a big percentage of your customer who may not on those channels. The most cost effective and accessible for your customer to learn about your business, products and services is from your website.

Is a website just a website or is there more to it? The answer depends on your marketing strategy. Having a business website IS part of your marketing strategy. There will be cost to maintain it, be it your time or you hire a Web Master to maintain it for you. Then there is the cost of Web Hosting, Domain Name registration and renewals. The examples below subscribes to small business owners who are managing their own websites.

When new clients approach me for quotations, I usually qualify their requirements into the following requirements.

Below are the different types of websites that are suitable for the different types of businesses.

Brochure or Portfolio Website

The easiest way to start your website is to have Brochure Website. As it says, it is basically translating your existing brochure about your business onto your website. The content of this website includes maximum of 5 pages. Home, About Us, Services, Products, Contact Us done! That is all you need. You can elaborate further in the subpages of About Us to be more in-depth, to include, company, history, board of directors and so on.
There is not much maintenance to this website, perhaps on annual basis. Most Brochure or Portfolio websites are flashier and over the top, since it represents the image of the business.

Informative Website

Information driven websites are websites that are content rich and has a high frequency of changes. Perhaps almost every day! For example, if you are a personal financial consulting firm, Educate-and-Entice strategy is a way for you to build confidence to your website visitors of what you can do for them. Your website homepage will have the different content, tools, tips on how a person can manage their personal finance.
The most cost effective way to build this website is to build it on a Content Management platform like, Wordpress, Joomla or Drupal. You can update your own content without having to employ a web master.

Sales-Driven Website

Your website is your business. That is what a sales-driven website is about. You are selling your products from your website. Examples of some of this websites are e-commerce websites, selling ebooks or selling just ONE product. This websites are very focus. There are probably less than 3 pages. The ‘Landing’ page, Order Form page and Payment page. You must include an online payment gateway like PayPal, WorldPay or other secured payment options. If your sales closing process are tedious, you probably lose your customer.

Community Based Website

A Forum page or websites are community based websites. If you expect your website visitors to be more active to post articles and discussions about specific topics, then this is the website you need. Examples of such websites are social networking types of websites where visitors of similar interest would contribute and participate in the discussions and activities.

A lot of time, the website you envision for your business comprise of a bit of all of the above. Is it possible? Yes it is. But before you hire an agency to do all that, look at your business development phrase. Do you need to implement all of that at the start of your business? Probably not. And you do not need to follow what your competitor is doing. So, look at your business and marketing strategy and see what kind of website you need.

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Receipe for Basic Website

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